Proenza Schouler

Proenza Schouler trusted Lumini to provide digital support for the release of its first fragrance, Arizona.

Proenza Schouler, a women's ready-to-wear brand, was founded by designer duo Lazaro Hernandez and Jack McCollough in 2002. This brand, which is positioning itself as a pioneer, is defined by traditional know-how combined with a relaxed refinement.

Lumini's mission was to create different advertising formats for the Arizona perfume reveal in February 2018. We have also provided global support in artistic direction.