Medias production

Decléor, a brand of the L'Oréal group & expert in essential oil skincare, designs formulas made up of 95% of ingredients of natural origin. 

Decléor calls on Lumini to support it in its strategy and its 360° communication. Taking care of the brand's existing codes, Lumini deploys its teams to design and produce numerous contents, with the aim of presenting Decléor's expertise and its product range through various media.

Social media

Lumini takes over the management of the Instagram Decleor account, designing a publishing strategy based on the brand codes. From the definition of the editorial line to the writing of the content in English, Lumini also produces a series of visual photos and videos for Instagram brand posts and stories. The team is also working on a social media charter that complements the initial charter, in order to maintain overall consistency across all communication media.
 



 

Six epidoses how to 

Lumini produces and directs a mini-series of 6 episodes, "How to". The objective is to offer, through these videos, advice on how to use and present different products from the Decléor range. 
 

Iconography

To accompany the speech in films that do not have voice-overs, Lumini produces an iconographic pack, which translates the advice given by the models in each film. 
 

Packaging of the Advent 2020 calendar

For the arrival of Christmas, Lumini is asked about the design and packaging of the Decléor 2020 advent calendar. This design features the codes of the grimoire, containing the secrets of the products' composition and the benefits they generate. 
 

Video Social wall Decléor

In order to come back on its campaign of activation around its new product Antidote, Decléor calls upon Lumini for the production and realization of a mini film intended for the screens present in the halls of the L'oréal group. A 3D video presenting the numerous publications on social networks with the #Antidote. 

Alexandre Tissot, personal and corporate coach, accompanies individuals in their transformation. The site, onepage, refined and animated, allows Alexandre Tissot to consolidate his presence on the web and communicate on his activity to his prospects.

La garde nationale a été créée le 13 octobre 2016 à la suite des attentats qui ont frappé la France en 2015 et 2016. Elle est placée sous l’autorité des ministres des Armées et de l’Intérieur dans le but de venir accompagner la montée en puissance des réserves pour intervenir en temps de crise. 

Avec pour objectif d’augmenter les effectifs des réserves à 85 000 volontaires, la Garde nationale a lancé en 2019 sa campagne de communication. Les agences Studio Lumini et Madame Bovary ont eu pour mission de répondre à sa problématique d’identité et de permettre à la garde nationale de développer sa notoriété sur les canaux online, avec la mise en place d’un écosystème digital se centrant autour d’un nouveau site internet.

fifty-five fait appel à Lumini pour la seconde année consécutive pour la création d'une vidéo en motion design diffusée lors du séminaire international annuel de l'entreprise. L'objectif a été de raconter la success story de fifty-five et ses grandes phases de développement.

Un style graphique pastel et l'utilisation des dessins inspirés de l'univers South Park ont été choisis pour matérialiser les salariés et apporter une touche d'humour et du dynamisme à la vidéo.

At the exit of the Sephora green corner, Grazia offers a page dedicated to the brand. The objective? A total immersion in the vegetable jungle of the great ingredients by Sephora. Graphic and sound animations contribute to immerse the user in the world of natural beauty...

Invitation to discover 5 SENS Oil hair & body, brand new Rene Furterer product, thanks to an experiential website that highlights the benefits of the product through interactive experiments developed in 3D and HTML5. When arriving on the website, the user is invited to pick one drop of oil out of 5 available drops. Each drop is a door to one interactive experiment: - Sensation of nourishment, displaying a vortex of oils - Sensation of soothing, displaying almonds falling into a creamy texture - Sensation of comfort, displaying flying cotton balls - Sensation of revival, displaying flowers blooming - Sensation of strength, displaying moves and sounds of a violin strings Through every one of these experiments, the benefits of the 5 SENS Oil are showcased and the user is naturally guided to the product page.

Brand website with an e-shop allowing you to chose either a current collection item or a custom-made handbag. Thanks to a personalisation tool, you can chose each part of your bag: 5 models, 6 materials and dozens of colours !

In 2014, the fragrance Eau des Merveilles celebrates its 10th anniversary. What a wonderful opportunity to provide the internet users with a marvel generator. The goal: To offer an online interaction before the user is invited to come around the collaborating stores to discover the fragrance. - Generator available on desktop (YouTube interface) and mobile (dedicated web app) - Development & Integration - Integration of a moderation API (iDixit) - Multi-device dynamic animation (Html5) - Enhanced social media sharing - Declination of the tool in several countries - Production of all the media used during the operation (videos, banners...)