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Case study

The Upside Down Can

Nom du projet: 
The Upside Down Can

Orangina, we often forget that the pulp stays down there. It is to solve this problem that the idea of taking over the classic packaging was born, but by placing the opening on the bottom. The user is obliged to return the can, without even thinking about it, before consuming it.

Date : 
Tue, 2016-06-14
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