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The Upside Down Can

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Nom du projet: 
The Upside Down Can

Orangina, we often forget that the pulp stays down there. It is to solve this problem that the idea of taking over the classic packaging was born, but by placing the opening on the bottom. The user is obliged to return the can, without even thinking about it, before consuming it.

Date : 
Tue, 2016-06-14
Voir le case study
Image teaser horizontale: 
Image teaser verticale: 
Projet promu sur la Home: 
Projets associés: 
Huawei Photo Academy
Sunset Relay
Images du projet: 
Affiche the Upside Down Can
Visuel de la cannette Upside Down en rayon
Visuel d'une femme qui boit une cannette Orangina Upside Down
Role de lumini: 
Object Design
Production
Case study
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